Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply ...

With the steadily increasing role of technology in society, many companies seek to promote their innovative power more widely, as an integral part of their overall brand image. Zeeger Vink explores ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide. Paid search advertising has many arms. Marketers spend years ...

Ixigo's got it figured out: Why go superapp when you have loyal users? Ixigo's multi-brand, multi-app strategy meets all travel needs and makes cross-selling easy. No one-size-fits-all solution needed ...