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Demographics shape marketing, tax policies, and healthcare quality by profiling populations. Businesses use demographic data to tailor products and manage effective marketing. Investors should target ...

Most SEOs focus on keywords and backlinks when it comes to websites. But if you don’t know who’s actually landing on your website, you’ll miss chances to turn visitors into customers. Because when you ...

Diversity, equity and inclusion (DEI) is a necessity for organizations aspiring to success. Beyond being an opportunity to create a more inclusive, innovative workplace, DEI is a way to produce strong ...