Marketing teams expect measurable growth, not vanity metrics. The correct course should train you to plan campaigns, execute ...

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our marketing efforts at a deeper level than ever before.

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

It is one thing to innovate and achieve breakthrough success—to reach the pinnacle, the mountain top. It is quite another to sustain that leadership position decade after decade, in a competitive ...