The business research process entails learning everything possible about a company's customers, competitors and the industry. The major objectives of the process are determining what products or ...

Experimentation is the tool of choice when trying to learn about outcomes of actions that cannot be calculated or forecasted. In digital marketing the most obvious use cases for experimentation are: 1 ...

With the emergence of ChatGPT and generative AI technologies, there is a lot of buzz around AI in every aspect of the marketing world, from tools to processes and use cases. As a marketing leader, ...

Executives typically fall into one of four buckets regarding their perspective on experimentation. One group, dwindling in number, believes their years of experience are enough to inform their ...

For accounting firms today, staying relevant and competitive requires proactive innovation. Experimentation, a structured approach to testing ideas and hypotheses, is a powerful tool for driving ...

Business research process entails studying all aspects of a company, its customers and the market, then using that information to make sound business decisions. Typically, a company will assess its ...