Any social media specialist or digital marketing manager will tell you that the key to their success for their clients is data. We love data. We like to know how many unique visitors have visited our ...

If you’re a typical website owner/manager or marketer you probably often find yourself clicking through Google Analytics, digging for information, getting buried in data, and then doing it all over ...

Google recently rolled out a new and improved version of Google Analytics called version 5. Hot from CMSWire labs, here are 3 killer new Google Analytics features all you power users can now enjoy.

Anybody who is serious about improving their traffic, conversion rates, and overall web strategy performance knows that few things matter more than cold, hard data. After all, data is power. Data ...

So you got yourself a Tumblr blog, right? Whether you’re a newbie website runner or a veteran Tumblr owner, you’ll need to keep track of your website stats. The best (and free) system out there to ...

Looker, the business intelligence platform Google LLC acquired in a $2.6 billion deal this year, today received new analytics features and a native mobile app for viewing data on the go. Looker turns ...

Maulik Panchal shared a screen shot with me on Twitter of a new "Home" feature in Google Analytics. Above the main reports, he has a navigation button named Home. It shows a dashboard like overview of ...

Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for ...

Google showed Thursday it’s getting more serious about privacy when it launched a tool called Google Dashboard that aims to give you more control over your personal data stored on Google’s servers.

Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...