A common challenge founders face when they outsource to a software development company is tracking the performance of developers. Since you cannot really monitor the outsourced team on a full-time ...

As they say, you manage what you measure. Accordingly, an entire industry has developed around performance measurement and performance management. Popular tools include the Balanced Scorecard, ...

Take advantage of MethodTimer.Fody to measure the execution speed of your APIs and keep your ASP.NET Core applications running smoothly. In today’s fast-paced digital landscape, let’s not kid ...

Hybrid? Fully remote? Never left? Regardless of how your team operates now or in the future, the pandemic changed how companies need to manage their people. There is this common notion: What is focal ...

DOGE, or the Department of Government Efficiency is in the headlines this week for its latest performance management tactic: asking federal employees to email 5 bullet points on their accomplishments ...

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to AI-driven attribution, CLV, and EVS. Success in PPC has historically been measured ...

SEO is integral to digital marketing strategy. For any business, whether a local brick-and-mortar shop or a national B2B tech company, organic search ranking is essential to obtaining awareness and ...