We believe that message match is the foundation of great post-click marketing. Message match means that when someone clicks on one of your ads—one that sets expectations for them, explicitly or ...

Is your business team able to tell your company’s story consistently? It’s important to communicate what your business does and what it represents in the same way every time. That’s how you build ...

It's social marketing chaos right now, wouldn't you agree? From the variety of channels with which to engage, the number of folks engaging, and the issue of calculating ROI, marketers have a ...

This framework provides the foundation for brand messages that are clear, consistent, and compelling. The message map prioritizes and organizes the most important messages for telling the RIT story by ...

So, you’ve decided to run an email campaign. Whether it’s part of an awareness play, a follow-up series, a promotional push, or an attempt to convert a sale, email communication is a sure way to ...

One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is ...