Admiral Lisa Franchetti, America’s chief of naval operations or top uniformed naval officer, recently released her first Navy Professional Reading List. The list is solid on the whole. The books ...
In July 2019, José María Álvarez-Pallete, the chair and CEO of Telefónica, asked his 115,000 employees a simple question: what would you do to improve the company? The answer was loud and clear: ...
In the rush to adopt artificial intelligence, many organizations are shifting their focus toward speed and efficiency without addressing the deeper question of how AI fits into their overall ...
Starting a business can be tough. There’s a lot to do and usually a tight budget to do it with. Getting the business up and running and generating revenue is usually the priority, which is why ...
Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...
Creating a strategy is hard work. It requires reliable data, keen insights, a touch of innovation, and a lot of difficult decision-making. When executed effectively, it can create clarity and focus ...