Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Carrying out research requires a degree of self-motivation. If the topic that you have chosen to study is neither interesting nor important to you, then it seems likely that you will become ...

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

National or international cohort studies that follow a large group of individuals over time to understand factors that lead to different outcomes. They are useful for studies that need a large amount ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...