Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

Searching for a job is a full-time role in and of itself. The process requires more than just a polished résumé and a well-rehearsed interview pitch. Employers want to know what makes you unique—what ...

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Most companies think their value proposition is fine. The brand ...